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SMEs – Using Design Thinking for Innovation

Small and medium companies form the most significant percentage of overall businesses and play a significant role in developing countries’ economies. However, SMEs are often faced with a wide range of challenges associated with the dynamic markets. New trends continue developing influencing customer needs; therefore, small and medium companies should similarly change to mainstream the […]

Why You Need To Engage Your Customer

Customer engagement is key to the development of successful services and products. Besides, this involvement reinforces business-customer relationships, including enhancing customer loyalty. However, many companies have continued to design products without involving the end-users of those products. They jump into product development, assuming that they understand the need of their clients. This situation is replicated […]

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